World Cup 2026 kicks off crypto’s biggest sports marketing moment as Mexico faces South Korea

Mexico and South Korea face off in the 2026 FIFA World Cup’s Group A opener, marking crypto’s biggest sports marketing push with Kraken as FIFA’s first Official Crypto Exchange Supporter. Avalanche’s blockchain powers FIFA Collect NFTs and ticketing, while prediction markets led by Coinbase show Mexico favored at 63% to top Group A. The tournament’s 48-team format expands crypto-linked wagering opportunities amid the sector’s post-crisis credibility push.